Privacy Policy

Last updated: 20 October 2026

CW Lundberg Industri AB operates this website and provides the information, content and features available here (the “Services”). The website uses Shopify as a technical platform to provide and manage certain features and services.

This Privacy Policy describes how we collect, use and share your personal data when you visit our website, use our services, download documentation, submit a contact or quotation request, subscribe to a newsletter or otherwise communicate with us.

CW Lundberg Industri AB develops, manufactures and markets products and solutions for roof safety and mounting systems for solar panels. The website is primarily intended to provide information about our products, services and solutions and to enable contact between visitors, customers, resellers and CW Lundberg Industri AB. It is not a conventional online store where purchases are completed directly online.

If there is a conflict between our terms of use and this Privacy Policy, this Privacy Policy takes precedence with regard to the collection, processing and disclosure of personal data.

Please read this Privacy Policy to learn how we process your personal data.

Personal data we collect or process

By “personal data”, we mean information that identifies a person or can reasonably be linked to a person. Personal data does not include information collected anonymously or de-identified in such a way that it can no longer reasonably be linked to a person.

Depending on how you use the website, we may collect or process the following categories of personal data:

• Contact details: name, company, address, telephone number and email address.
• Information about interests and enquiries: the products, solutions, documents or services in which you show an interest, and information you provide in contact forms, quotation requests or other enquiries.
• Communications with us: information you provide by email, telephone, forms and other communication channels.
• Device information: information about your device, browser, network connection, IP address and other technical identifiers.
• Usage information: information about how you use and navigate the website, which pages you visit and how you interact with its content.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you: for example, when you complete a form, contact us or sign up to receive communications.
• Automatically through the website: from the device you use when visiting the website and through cookies and similar technologies.
• From our service providers: when they process data on our behalf.
• From our partners or other third parties: where permitted by law or where you have consented to such processing.

How we use your personal data

Depending on how you interact with us, we may use personal data for the following purposes:

Providing and improving our services. We use personal data to provide information about our products, services and solutions, respond to enquiries, handle contact requests and provide technical information and documentation. We may also use data to improve the website’s functionality and user experience, analyse use of the website and develop our offering.

Marketing and advertising. We use personal data to communicate about, for example, products, services, promotions, news and events by email or other channels. We may also use information about how the website is used to display relevant advertisements and marketing messages.

Security and fraud prevention. We use personal data to protect the website, our systems and our operations, and to detect, investigate and prevent fraudulent, unlawful or harmful activity.

Communicating with you. We use personal data to provide support, answer questions, handle enquiries and maintain our business relationship with you.

Legal purposes. We use personal data to comply with applicable law, respond to legal proceedings and requests from public authorities, handle legal claims and protect our rights and operations.

How we disclose personal data

In certain circumstances, we may disclose personal data to third parties in accordance with this Privacy Policy. For example, we may disclose data:

• To Shopify, suppliers and other parties that perform services on our behalf, such as IT operations, website management, data analytics, customer support, cloud storage and marketing.
• To business and marketing partners that help us provide marketing services, analyse website use and display relevant information about our products and services. Where required by applicable law, the processing is based on your consent.
• When you ask us to disclose information to a third party or otherwise consent to it, for example in connection with an enquiry, a project or a quotation request.
• In connection with a business transaction, such as a merger, or where necessary to meet legal obligations, handle legal claims or protect our rights.

Relationship with Shopify

The website uses Shopify as a technical platform for certain features and services. Shopify may collect and process personal data about your use of the website to provide, maintain and improve its services. Information submitted through the website may be transferred to and processed by Shopify and third parties engaged by Shopify.

We may use Shopify features and services that rely on information about how the website is used to develop and improve its functionality. In certain circumstances, Shopify may be independently responsible for some processing of personal data within its services.

You can read more in Shopify’s Privacy Policy and visit Shopify’s privacy portal for information about how Shopify handles personal data and the rights available to you.

Third-party websites and links

The website may contain links to websites or other platforms operated by third parties. If you follow such a link, you should read the relevant website’s privacy and security policies and other terms. We are not responsible for privacy or security on websites that we do not control.

Information you share on public or partly public platforms, such as social media, may be visible to others. Linking to a third-party website does not, in itself, mean that we endorse its content.

Children’s data

The website is not intended for children, and we do not knowingly collect children’s personal data. If you are the parent or guardian of a child who has provided personal data to us, you can contact us to request its deletion.

Security and retention of your data

We work to protect your personal data, but no security measure can provide complete protection. We therefore recommend that you do not send us sensitive or confidential information through insecure channels.

How long we retain your personal data depends, among other things, on whether we need it to handle enquiries, maintain our business relationship, provide our services, meet legal obligations, resolve disputes or fulfil contracts.

Your rights and choices

Depending on where you live and the circumstances of the processing, you may have the following rights in relation to your personal data:

• Right of access: to request information about, and access to, the personal data we process about you.
• Right to rectification: to request that inaccurate personal data be corrected.
• Right to erasure: to request that personal data be deleted.
• Right to data portability: under certain conditions, to obtain personal data and transfer it to another party.
• Right to object or request restriction: under certain conditions, to object to or request a restriction of our processing.
• Right to withdraw consent: where processing is based on your consent, you can withdraw it. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You can unsubscribe from marketing emails at any time using the link in our emails. Even if you unsubscribe, we may still need to send you information relating to your enquiries or other administrative matters.

To exercise your rights, you can contact us using the details below. We may need to verify your identity before handling your request. We will respond within the period required by applicable law.

Complaints

If you have concerns about how we process your personal data, you are welcome to contact us. You may also have the right to lodge a complaint with a data protection authority. A list of data protection authorities in the European Economic Area is available from the European Data Protection Board.

International transfers

Your personal data may be transferred to, stored and processed in countries other than the country in which you live.

If personal data is transferred outside the European Economic Area or the United Kingdom, we use an applicable transfer mechanism where required, such as the European Commission’s standard contractual clauses or equivalent UK arrangements, unless the recipient country has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy, for example if our procedures change or for legal or regulatory reasons. The updated version will be published on the website with a new “Last updated” date. We will also provide notice of changes where required by applicable law.

Contact

If you have questions about this Privacy Policy or our processing of personal data, or would like to exercise any of your rights, you can contact us by email at marknad@cwlundberg.com, by telephone at +46 250 553 500 or by post:

CW Lundberg Industri AB
Landsvägen 52
792 95 Mora
Sweden

CW Lundberg Industri AB is the controller responsible for the processing of personal data described in this policy.